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Instagram DM automation for fashion boutiques

Turn "price?" and "size?" comments on new arrivals into DMs that link to the piece and answer the question.

Keywords to watch

Example: keywords people commonly comment on these posts.

  • price
  • size
  • link
  • restock

Two example DMs

Example 1

Example: Hi {first name}, thanks for asking. Here is the piece you commented on, with sizes and stock: [button: View the piece]

Example 2

Example: Hi {first name}, we will tell you the moment it is back. Reply here if you have a question about sizing and our team will help.

These messages are illustrative. Write your own in your brand voice.

Setup

  1. 01

    Connect Instagram and your Shopify store

  2. 02

    Create an automation on the post and add the keywords

  3. 03

    Add a product button to the DM

  4. 04

    Publish and review replies in the inbox

Questions

What if the item is sold out?

Choose a fallback URL, such as the collection page, that is used when the product is not available.

Can I answer sizing questions by hand?

Yes. Take over the conversation from the inbox at any time.

Ready to answer every comment?

Start free and publish your first automation.

Start free