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Instagram DM automation for coaches and courses
Send the guide, the booking link or the waitlist signup when someone comments, and capture their email on the way.
Keywords to watch
Example: keywords people commonly comment on these posts.
- guide
- book
- waitlist
- info
Two example DMs
Example 1
Example: Hi {first name}, here is the guide you asked for: [button: Download the guide]. What are you working on right now?
Example 2
Example: Hi {first name}, you can pick a time here: [button: Book a call]. Reply here if you have a question first.
These messages are illustrative. Write your own in your brand voice.
Setup
- 01
Connect your Instagram professional account
- 02
Start from the "Send a free resource" template
- 03
Add a capture step for email
- 04
Publish and follow up from the inbox
Questions
Can I send a booking link?
Yes. The "Share a booking link" template sends your calendar link as a button.
Will people be chased forever?
No. Follow-ups stop on reply or click, and anyone who writes STOP is opted out.
Can my assistant handle the replies?
Yes. Invite them to the workspace and assign conversations to them.
Ready to answer every comment?
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